Oman’s automotive landscape is experiencing a notable Chinese‑Korean Shift in 2025. While established names like Toyota still dominate, more consumers are turning toward appealing options from China and Korea. This Chinese‑Korean Shift is reshaping preferences with value, innovation, and fresh choices.

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Key Drivers Behind the Chinese‑Korean Shift

1. Competitive Pricing Meets Value

The Chinese‑Korean Shift is propelled by attractive pricing. Brands like MG, Jetour, Chery, and Hyundai offer modern design, tech features, and comfort—without the premium of more traditional rivals. Omanis are responding, especially younger drivers and budget-conscious buyers, who see these alternatives as smart investments.

2. Expanding Models and Availability

The Chinese‑Korean Shift gained momentum as more models became available on Omani roads. BYD recently introduced EVs like the Han, Song Plus DM-i, Yuan Plus, Seal, and Qin Plus DM-i. Chery returned with models such as the Tiggo 4 PRO and Tiggo 8 PRO SUV, while Geely, Exeed, and Jetour also strengthened their presence. Together, they diversify the market and give consumers more EV and ICE options.

Notable Players Leading the Chinese‑Korean Shift

  • BYD: Expanding EV lineup and dedicated showrooms in Muscat signal major commitment to the market.

  • Chery: Partnering locally to offer SUVs with high-tech infotainment and advanced safety underscores the Chinese‑Korean Shift in quality.

  • MG & Jetour: MG’s value sedans and Jetour’s SUVs have gained traction with local buyers seeking fresh alternatives.

  • Hyundai & Korean brands: These continue to maintain a solid foothold thanks to brand familiarity and reliability.

Challenges Amid the Chinese‑Korean Shift

While the Chinese‑Korean Shift is gaining steam, challenges remain. After-sales service, parts availability, and long-term resale value are top of mind for many buyers. Some remain cautious, especially about sustaining reliability over time. Brands that deliver dependable service networks and transparent warranties are most likely to solidify long-term trust.

Outlook: Driving Forward with the Chinese‑Korean Shift

As Oman’s auto market grows—expected to follow a 7–8 % CAGR—the Chinese‑Korean Shift represents more than trend—it’s transformation. These brands are tapping consumer appetite for innovation, electrification, and affordability. Well-supported offerings from platforms like Asia Car Group’s portal help drivers explore everything from Chinese EVs to Korean SUVs, making informed decisions possible.

Which brand do you think best reflects the Chinese‑Korean Shift in Oman—value-packed BYD, stylish Chery, or familiar Korean names? Share your thoughts, experiences, or dream ride in the comments—and let’s drive the conversation forward!